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How To Analyze 6,000 Tweets in Less Than an Hour to Improve Your Content Marketing

In our last post, we talked about gathering information to find out more about your target personas.  In this post, I’m...

4 Tips to Engage Your Target Persona

 

Marketing personas are central to almost everything we do in marketing. Personas play a key role in content marketing....

What It's Like Launching an Inbound Marketing Campaign

It’s important to understand what you are getting into before you start a content marketing campagin. Content marketing...

Lead Generation 101: Use The 3 Pillars of SEO for a Solid Strategy.

If you’re in marketing, regardless of whether you’re employed by a small-to-medium sized business or a large enterprise, one...

Top 5 Email Marketing Tools You Need To Know

Email marketing is an essential part of any digital marketing strategy. Sending emails can be tedious at times, but the...

Why You Need Followers to Promote Your Content

You're ready to launch a new digital promotion. You’ve put the energy in and double-checked all your work. You know once it...

5 Business Promotion Ideas You Should Be Using

Creating brand awareness is an important part of running any business. As creatures of habit, some brands can get stuck in...

A Great Hack to Analyze Your Competitor's Content Marketing Target

 If you are into content marketing, you should be spending some time looking at what your competition is doing. Take a look...

Psychographics for Great B2B Marketing Strategies

What is Psychographics? 

Psychographics is the study of personality, values, opinions, attitudes, interests and lifestyle. It’s...

Top 5 Marketing Automation Solutions (In No Particular Order).

In today’s business ecosystem, technology is everywhere and it comes in many forms.  There are SaaS (Software-as-a-Service)...

Inbound Marketing Works, 19 Days To Close A Deal

There are plenty of articles praising content and inbound marketing tools.  I've seen lots of ROI calculations and studies...

Don't forget these 5 things in your Sweepstakes Promotion Plan

I do a lot of calls with clients about running sweepstakes and contests. Whenever I talk to new clients there are a few...

Google's new Mobile Friendly Test for Small Business
Google has recently announced a new online tool that provides a quick and easy assessment of your website. Its a mobile...
Digital Promotion Alternatives to Rebate Checks
Rebate checks are a thing of your parents’ generation. Let's face it, in the digital age most people don't even have the...
3 Tips for Assessing the Impact of Google’s new SERP Layout on Your Company’s Digital Marketing Strategy.

In the early part of 2016, Google began to roll out its new search engine results page (SERP) layout, changing the way both...

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