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Throwing Darts

How Nurture Campaigns Can Quickly Result in New Business

There's been plenty written about the effectiveness of email. Does it really drive sales? Is it an archaic way to...

Don't Forget How to Optimize Your Email Campaign

Before anyone flirts with an email, they look at the subject line, sender, and preview text. 

How to Ensure Your Marketing Emails Are Read Every Time

Although there are many variables that go into sending a high performing email, you can almost guarantee success if you ...

How Optimize Sweepstakes Landing Pages To Maximize Conversions

Imagine you have this great idea for a promotion for your brand. You're going to create this great sweepstakes and give...

Ecommerce Brands & Social Advertising To Drive Brand Awareness

For the last 5 years social media (Facebook, LinkedIn, Twitter, Instagram) have been gaining momentum not only in the...

5 Ways to Make Your Ecommerce Website Convert

1. Organization is Key

Structured websites with segmented product pages is going to be a key differentiator for Ecommerce...

ECommerce Product Launch Checklist

Wondering how to successfully introduce your products to the world on an ecommerce site? Perfect. Because that’s the game...

Background Check for Your Sweepstakes Prize Winner

When administering sweepstakes, we often have discussions around the need for background checks on the winners, and the...

Sweepstakes Marketing:  The Laws Around Sweepstakes and Contests

When executing a promotion for your brand you'll want to be familiar with some of the basic laws in order to assure program...

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