Redesigning or updating your company’s current website can often be a time consuming and even frustrating task. When it’s complete, the last thing you want to do is make any updates. Yet, often times upon reviewing a company’s website, even those that are newly re-designed, there are simple tweaks and changes that should be made that could mean a big difference when attracting visitors and converting them into leads. Here are 4 ridiculously simple ways to convert website visitors into leads:
1. Do Keyword Research and Make Sure it’s Incorporated in the Copy
Be careful that your beautifully designed website isn’t just that—a beautiful design but lacking the engine to make it really hum. Too often we see websites that have far too few words, or text that doesn’t really match what the company really does. As you develop text for your website, make sure to do keyword research and then apply that research into the pages throughout your site. SEO is a critical part of getting visitors to your site, and if all these components aren’t correctly in place, your beautifully designed website runs the risk of never being viewed. To find our more about keyword research and SEO tips and tricks, read here.
2. Let the Brand be Experienced Before Asking Your Consumer to Buy
For those of you that sell your product directly from your website, make sure you allow time for your product or service to be experienced by the visitor prior to pushing them purchase. Allowing a free trial, or option to obtain more information via a simple addition of a form can go a long way to building trust and consideration for your product or service. It obviously varies by product type and visitor, but most visitors aren’t going to go from discovery to customer within the same visit to your website. Provide reasons for them to come back for more. Capturing their information in order to provide timely and useful knowledge in return breaks down the consideration time, and is critical to converting visitors into leads.
3. Deploy CTA Buttons that Augment the Story
Littering your website with CTA buttons can actually be confusing for a customer – am I supposed to sign up for an evaluation? For more information? For a quote? Or should I just download this whitepaper? Although we all know CTA buttons are critical to obtaining customers and working them down the sales funnel, make sure the CTA buttons on your site are carefully placed to augment the story that is being told on that particular page. For example, if you write a blog post on how to best Trim Tree’s as a lawn cutting service, make the call to action button be linked to the subject matter of the article, not a CTA to sign up for monthly lawn care service. Instead do something like a CTA around a free estimate for tree removal. Having plenty of CTA’s is fine, as long as they support the story being told on that particular page.
4. Let Your Customers Do the Talking
Allowing a space on your website for your customers voice to be heard and provide testimonials can lead to visitors turning into leads much quicker. Research has shown that peer to peer testimonials matter. In fact 71% of consumers are likely to purchase an item based on social media referrals according to Social Media Today. Having your products listed with product reviews will help. When doing this however, make sure you monitor feedback and comments extremely carefully. Consumers will use these forums to ask questions which you will want to respond to in a timely fashion.
By taking action on these simple tips, you can be well on your way to converting more visitors to leads in no time.